trade show promotion

Government Grants Ontario – Supports Food Manufacturers

2011-10-31T22:53:00.000-07:00

Food processors and manufacturers in Canada are able to receive financial support and international planning to participate in trade shows and mission events by working with Canadian Food Exporters Association. The next significant and important show is the ISM Show that will take place in Cologne, Germany from January 29 to February 1, 2012. SMEs can enhance and extend their marketing strategies through global promotion efforts.

Trade Show and International Growth Strategies

Serving the sweets and biscuit industry, the ISM Show offers an international platform for suppliers and bulk buyers to collaborate and discover the latest trends and newest perspectives. This show restricts product focus to chocolate products, biscuits, fine baked goods and snack items, sugar confectionery, and ice cream products. Its purpose is to encourage global trade of manufacturers and distributors of confectionery and biscuits for retail sale with buyers from the wholesale and grocery wholesale, multiples and their regional branches, cash & carry operations, department stores, health food wholesalers, nutrition scientists, drugstore chains and confectionery specialists.

To learn more about the Largest Confectionary Show, and if you are interested in gaining knowledge on product comparisons and an overview of market, then this is an excellent show to attend that boasts 32,000 buyers in attendance in 2011.

Government Funding Canada – Trade Shows and Trade Missions

As a smart Ontario Small Business Financing options, one of the most effective ways to exhibit at international trade shows or attend missions is by coordination of these development efforts through CFEA. Some of the benefits from CFEA membership include reduced pricing on shipping, travel and staff time through the support of well organized trade missions and events. As a participant of the CFEA program, you will exhibit your products at the Canadian pavilion at reduced rates and identify opportunities for market entry and access what prospects exist in various global markets. Innovative ideas and concepts can be personally communicated with a large global network by collaborating with your national industry network, CFEA.

Ontario Small Business Funding Grants Through CFEA

The strategy can be extended to other global events; the invitation package to trade missions to Gulfood Show, Dubai and the Food Hotel Asia, Singapore will be posted on the CFEA resource site shortly.

As a means of evaluating other global missions and trade events, Mentor Works assists in several government funding programs such as the Agri-Marketing Program. This program supports SMEs who are export ready to access up to $50,000 to market and promote agricultural products in international markets. Several marketing funds and other agri- initiatives can be submitted through the advisory services provided by our government funding specialists.

The funding support to the Canadian Food Exporters Association is received in part by the Agriculture & Agri-Food Canada.

Source http://www.businessinsider.com/government-grants-ontario--supports-food-manufacturers-2011-10

Gold's glitter remains, despite the price rise

2011-08-09T21:44:00.000-07:00

Gold breached the Rs 2,400-per gram last week but that hasn't fazed either the buyers or the jewellery trade. No jewellery buyer left the store empty handed and no jeweller had a worried brow. In fact, the cream of the business was celebrating the beauty and potential of the precious jewellery at the India International Jewellery Week (IIJW) and its corresponding India International Jewellery Show (IIJS), held in Mumbai.

Amidst the sizzling ramp walks that got 32 of India's best design houses to display their finest pieces and the jewellery trade event that saw over 30,000 visitors streaming in, the message was loud and clear – ideate to keep buyers interested.

The industry seems to have found a way to work around the soaring prices of precious metals and stones. Mr Rajiv Jain, Chairman of Gem & Jewellery Export Promotion Council (GJEPC) and the organiser of the jewellery extravaganza, said in an exclusive interview that the aim now is to promote India as a design destination and not just a jewellery manufacturing hub.

New design and creativity seems to be the answer for many prominent jewellers who look at it as a neat solution to counter the price rise.
Mr Sanjay Kothari, Vice-Chairman of the GJEPC, explains that every customer has a certain budget in mind when they go to buy jewellery.

Despite the rise in prices, the budget still remains the same; the way the jewellery is designed is what has changed to give buyers more for less.

More in terms of it being large and chunky, like many buyers like it, and less in terms of the weight of gold, to save money. The beauty just gets a little twist.

Some popular styles that have gained fans because of the increasing prices are lightweight jewellery like that is usually worn in the West, Italian designs, silver jewellery and open settings that uses less gold.

Mr Vinod Hayagriv, MD of C. Krishniah Chetty and Sons, says that his design house offers options such as Rate Protection Plan that allows consumers to get rate savings and designs that are tailored to save weight, retaining durability and wearability.

Though there are still many takers for traditional heavy jewellery, and the event saw many Indian brands showcase some large glittering gold and diamond pieces, one also noticed the trend of using rubies, emeralds and other semi-precious stones as replacements to add to the glitter.

While the trade show saw jewellers from all over the world, the event was a fashion extravaganza with prominent jewellers from India like Tanishq, C. Krishniah Chetty and Sons, Anmol Jewellers, Amrapali, Gitanjali Group and others.

The jewellery industry witnessed a growth of 42 per cent last year and has already raked in 16 per cent in this year's first quarter.

The industry seems to have found the fashionable, social and creative way of retaining the shine despite the price rise.

Source http://www.thehindubusinessline.com/industry-and-economy/marketing/article2337045.ece?homepage=true

Area musicians say law against fliers prevents event promotion

2011-03-31T20:50:00.000-07:00

Posting fliers on telephone poles has traditionally been a low-cost way for local bands and musicians to promote upcoming shows and events.

To look at the telephone poles on Lincoln Avenue near the Youngstown State University campus, which are plastered with years worth of promotional fliers, you might think that city officials and university leaders condone the practice. You would be wrong.

In fact, YSU policy restricts how and where fliers can be posted, and a Youngstown City Ordinance prohibits the practice altogether.

Some area musicians say those police are threatening their ability to promote shows in the city.

One such musician is Asleep drummer Nick Kloss. He says the very livelihood of bands like Asleep, who can’t spend a lot of money on promotion, depends on those telephone poles.

“I don’t know how we’re supposed to promote in Youngstown and bring people in and make these shows as good as they can be when we can’t promote,” Kloss says.

Kloss recalls a run-in he had with University Police in November when he and a bandmate were hanging fliers on the poles on Lincoln Avenue to promote their Thanksgiving show.

He says they were stopped by campus police, who said it was a misdemeanor to hang fliers on the poles. He says the officers threatened to send their information to city police and told them they could be arrested.

That’s because hanging fliers on poles is classified as third-degree misdemeanor under city ordinance 541.09 (a), an offense punishable by a fine “not to exceed $500.” And the poles on Lincoln are considered city property.

University police have the authority to enforce city ordinances under a mutual agreement with the city police department. YSU dispatcher Adam Guerrieri says campus officers will stop anyone they see hanging fliers and warn them about the law, but says he can’t think of a single instance in his nine years with YSU Police when someone has been cited.

Khaled Tabbara, front man for The Zou, says his band had been hanging fliers on those poles for years, and it wasn’t until recently that they were stopped by officers.

Tabbara says he and bandmates were hanging fliers for their Halloween show last October. He says that as they were getting ready to post the first flier, they were stopped by YSU police. He says that the officer took their information and politely warned them that it was against the law to hang fliers there.

Det. Sgt. Chuck Swanson of the city police department says officers do their best to enforce all city ordinances, though he admits enforcing the handbill rule can be difficult and isn’t always a priority.

“You really have to catch a guy doing it to enforce it,” he says.

Swanson says many people are simply unaware of the ordinance. He says those found violating the ordinance are generally issued a misdemeanor citation and are ordered to appear in court, though they could be arrested.

The handbill ordinance stipulates that anyone wishing to post a flier on a utility pole within city limits must first obtain permission from the city Engineering Commissioner. Kloss says he has tried to get permission, though that proved to be an impossible feat.

An impossible feat indeed, considering that the city of Youngstown doesn’t have an Engineering Commissioner. Charles Shasho, the city’s deputy director of public works, says that position no longer exists and the ordinance probably needs to be updated.

Shasho says he would probably be considered the Engineering Commissioner for the purposes of the ordinance, but that he doesn’t have the authority to grant anyone permission to post fliers on the poles, because those poles don’t belong to the city, but to the utility companies.

It is somewhat easier to get permission to hang fliers on the YSU campus, although the university places certain restrictions on where they can be posted.

Any YSU student wishing to hang fliers must get approval from the Student Government office on the second floor of Kilcawley Center. The content of the fliers can’t be vulgar or offenseive or contain any nudity, profanity, or any other content that violates university policies, according to Stephen Mesik, Student Government Association vice president.

Though university policy stipulates that only students can post fliers, Mesik says SGA is generally pretty lenient when it comes to approving fliers for upcoming shows. He says SGA approves pretty much anything that benefits students, including live entertainment.

“As long as its in good faith, we generally stamp things,” he says.

But even an SGA stamp of approval comes with restrictions. Fliers must be posted indoors, and only in designated locations in specific buildings.

Mesik says some buildings have their own policies and procedures about posting fliers, including the Williamson School of Business and, ironically, Kilcawley Center. Individuals wishing to hang fliers in those buildings should stop in the administrative offices for information on how to get approved.

Needless to say, this has all proven to be quite the hassle for many local bands.

Tabbara says he would like to see outdoor display boards where bands would be permited to post fliers. He says promoting shows is something that also benefits the city by bringing business downtown.

But until that happens, he and other local musicians must find other ways to promote upcoming shows and events.

Source http://valley24.com/news/2011/mar/31/area-musicians-say-law-against-fliers-prevents-eve/

World's two largest computer trade shows sign deal

2011-03-01T21:09:00.000-08:00

The organizer of Computex Taipei, the world's second largest computer trade show, said Tuesday it will sign a deal with the organizer of the world's largest CeBIT fair on Wednesday for joint promotion of the shows.

"The signing of the memorandum of understanding (MOU) between Computex Taipei and CeBIT will be aimed at enhancing the marketing of the world's two largest ICT (information and communications technologies) shows, " Taiwan External Trade Development Council (TAITRA) President and CEO Chao Yung-chuan said in a statement.

The deal will also be designed to promote exchanges in the global ICT industry, he added.

There are already 1,800 exhibitors registered to take part in this year's Computext Taipei scheduled to take place from May 31 to June 4.

Meanwhile, Some 200 Taiwanese high-tech companies, including Acer Inc. and Asustek Computer Inc., take part in this year's CeBIT which is currently taking place in Hanover, Germany, between March 1 and 5.

An estimated 36,000 international buyers will visit CeBIT, generating revenues of more than NT$677.92 billion (US$ 23 billion) for companies who participate at the show.

The cooperative deal comes after TAITRA signed a similar deal with IFA Berlin, the world's largest trade show for consumer electronics and home appliances, in 2009. (By Ann Chen) enditem/ly

Source http://focustaiwan.tw/ShowNews/WebNews_Detail.aspx?Type=aALL&ID=201103010033